If you are to be successful in selling your music, you need to popularize it first. The objective is to acquaint people with your music, which sets the stage for them to buy it. You don’t expect people to spend their hard earned cash buying music that they are not acquainted with.
One approach you can use, while trying to popularize your music, is that of getting it to be played on mainstream radio and TV stations. The first step in this direction is that of simply delivering your musical recordings to the offices of the mainstream radio and TV stations. For the radio stations, you are supposed to deliver audio versions, whereas for the TV stations, you are supposed to deliver video versions. It is worth noting, however, that getting your music to be frequently played often takes more than just delivering your recordings to the media stations. More often than not, you have to network with the people who run the media stations (the folks who make decisions on the songs that are to get into playlists), if you are to actually have your music played frequently on mainstream radio and TV stations.
You may argue that mainstream radio and TV stations are no longer a big deal in today’s ‘networked world’. But such an argument would be utterly fallacious. For the truth is that the mainstream radio and TV stations are still very influential, especially when it comes to issues like those of determining which songs become ‘popular’ and which ones don’t. You can still leverage on the power of the Internet to popularize your music, but you are likely to end up putting in a lot of effort to attain very modest levels of success. Even if you managed to get your musical clips on popular websites, such as www.krogerfeedback.com, you’d still have to content with the fact that the numbers of people who visit such sites are relatively few, and not all of them will be interested in playing the musical recordings.
Another approach you can use, while trying to popularize your music, is that of getting it to be ‘talked about’. The idea here is to create a ‘buzz’ around your music. The methods to use here include those of paying bloggers to talk about your music, and generally using the services of various ‘influencers’ to create a buzz around your music.