Broadly speaking, musicians can be seen as falling into two broad categories. In the first category, we have ‘local’ musicians: that is, musicians whose music is only appreciated within their localities. And in the second category, we have ‘international’ musicians: that is, musicians whose music is appreciated internationally. Needless to say, most of the musicians out there desire to be in the second category. They desire to have international audiences, you know, to have their music appreciated internationally. In simpler terms, they desire to have international music careers. It is therefore no wonder that one of the topmost questions that aspiring musicians tend to have is the one as to how they can launch international music careers — which, incidentally, also tend to be more lucrative than local music careers.
In my experience, there are two main gateways to success in launching an international music career.
Firstly, if you wish to launch an international music career, it is important for you to come up with music that can be appreciated by an international audience. This is a challenging endeavor, by all accounts. For music to be capable of being appreciated internationally, it has to be excellent (in the real sense of the word).
Secondly, if you wish to launch an international music career, it is important for you to work with producers and promoters who have an international reach. These are the people who would take your music to the international audience. This too is a challenging endeavor: especially if you are the sort of musician who is trying to minimize music recording and promotion costs. Furthermore, these sorts of promoters and producers tend to be very selective with regard to the artists they select to work with. In the end, you are likely to realize that seeking linkages with this caliber of producers and promoters is akin to searching for a job at a top company: like, say, UPS. Before you can get a job at UPS (and thus subsequently be in a rightful position to create an account at www.upsers.com), you are likely to have gone through a lengthy hiring process. And this applies, even if all you were interested in is an entry-level position in, say, the UPS package tracking department: or even in the mail sorting department. You appreciate the level of difficulty we are talking about. Similarly, getting an opportunity to work with the top-level music promoters and producers – the ones with an international reach – is even harder. But if you try hard enough, you may just succeed.